I transitioned from playing the flute in top world orchestras into focusing on transforming the mindset of undergraduate music students by teaching them how to navigate the changing economy as well as the classical music industry.
As a music faculty member of McGill university, with degrees from several top music performance universities around the world, I experienced first hand how the knowledge and skills that music students are taught during their most shaping years is extremely out of date. Basic concepts such as time management, finance, entrepreneurship, psychology, and positive habit creation are largely left out. It's no wonder musicians are falling into the "making art for art's sake" trap and not monetising their talent and resources to create the life they want, and having a broader positive impact on others.
I strongly believe that by combining the passion, focus, and dedication to their work that classical musicians develop from a young age with the knowledge and skills of entrepreneurship, more musicians will become leading thought figures on the world stage, followed by industry revitalisation.
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